Shrujan Rajesh of II BBA C of SDM College of Business Management,secured Third Place for Best Research for the research paper titled “The AI Touch: Turning Browsers into Buyers” at the National Conference on “Synergising AI and Industry 5.0: Human-Machine Collaboration for a Smarter Future” organised by SDM College of Business Management Post Graduate Centre for Management Studies and Research, Mangalore on 30 April 2026.

